Path Forward: Shaping Markets and Strengthening Governance for Equitable Health

Commercial determinants of health (CDH) are increasingly recognized as powerful forces shaping population health, both positively and negatively, across diverse contexts. Markets influence what people consume, the environments they inhabit, and the information they trust, thereby affecting risks for noncommunicable diseases, access to essential services, and overall well-being. Sub-Theme 3 of this conference focuses on solutions to these challenges, moving beyond diagnosis to identify actionable pathways that can reduce harmful impacts while leveraging the positive potential of markets.

The sessions under this sub-theme will provide evidence and real-world case studies of how governance, financing, taxation, economic incentives, and the quest for profit can - if guided in the right direction – shape commercial actors and markets to reduce harm, promote health, and advance universal health coverage. Business models will be discussed that advance the dual objectives of generating profit and advancing equitable health, incorporating social and environmental responsibilities into core operations and expanding access to essential health services and technological innovations.

Main Objective

To identify strategic opportunities and to share innovations and real-world case studies of governance models, policies, accountability mechanisms, and partnerships that shape commercial markets to promote positive health and socio-economic outcomes.

Specific Objectives

• Present and discuss examples of governance models, regulations, taxation, and economic incentives that motivate the private sector and commercial markets to contribute to positive health outcomes.
• Showcase mechanisms by governments and non-government and community actors to hold the private sector accountable and to address misinformation to increase health literacy and engagement by consumers.
• Identify practical actions and solutions whereby innovative business models and partnerships harness the power of the private sector to obtain better health outcomes.