Paula Johns is a Brazilian sociologist and holds a Master’s degree in Development Studies from Roskilde University, Denmark. She is co-founder and Executive Director of ACT Health Promotion, a leading Brazilian civil society organization working on tobacco control, noncommunicable diseases (NCDs), healthy diets and food systems, alcohol policy, and the commercial determinants of health. With over 20 years of experience in public health advocacy, Johns has contributed to national and global policy processes and served on the boards of the Global Alliance for Tobacco Control and the NCD Alliance. She currently serves on the boards of the Global Alcohol Policy Alliance (GAPA) and Brazilian Advocacy Hub and is a member of the Brazilian National Health Council. She is an Ashoka Fellow since 2010 and has participated in several international initiatives, including the Lancet COVID-19 Commission’s Global Health Diplomacy Task Force. https://actbr.org.br/