Professor Sally Casswell, PhD, ONZM, FRSNZ. Sally Casswell holds a personal chair in social and health research and is Director of SHORE and Co-director of the SHORE & Whariki Research Centre, Massey University, Aotearoa New Zealand. Her research interests include commercial determinants of health and the development and implementation of healthy public policy at the global level; she co-ordinates international collaborative research on alcohol policy (www.IACstudy.org) and is a member of the WHO WPR Technical Advisory Group on NCDs. She was a founding member and is Chair of Board of the Global Alcohol Policy Alliance